A story which centers around Dave Katz, a journalist at a hip-hop magazine who is sent on assignment to uncover the often comedic underworld of Roc-a-Fella Records run by Damon Dash and Jay-Z.
Songwriter Noel is struggling to write a hit song, and so he takes his frustrations out on his family. His daughter Dakota is granted one wih for doing a good deed and she wishes that her daddy will write a hit song. There is a sub-plot about kindness to animals that has almost nothing to do with the main story.